EVENTS
Amplifying your Marketing Effectiveness
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LOCATION:
Check-In: 8:30 AM
Breakfast & refreshments provided during registration. (For special dietary requirements please contact our Media & Continuing Education Coordinator, Fernanda Parra, admin@sdcds.org or 619-275-7188)
Course Description:
Expert advice on everything you need including how to market effectively, leverage digital media and reviews, increase efficiency, reduce overhead, and improve practice profitability.
Course Objectives:
- Leverage digital media marketing to attract new patients
- Create endless referrals with effective internal marketing
- Increase your sales through better questions
- Communicate with elegance
- Achieve EXPONENTIAL growth in your practice with remarkable marketing
About Fred Joyal
Fred was a co-founder of 1-800-DENTIST, and is the author of two bestselling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice That Everyone Talks About. Drawing upon his 30+ years of experience in dental consumer marketing, Fred shares marketing strategies and practical techniques that dental practices need to thrive in a competitive and increasingly challenging field. His message focuses on achieving deeper patient relationships while using refined marketing tactics to maximize production from both new and existing patients.
About Jonathan Miller
Jonathan Miller has dedicated the past 9 years working with dentists exclusively in helping them realize their visions of practice ownership. During that time, he has helped open over 200 new dental offices from scratch working closely with nearly a thousand doctors. He has established a growing referral network with 300 contacts on both east and west coast. Jonathan is an experienced public speaker and had been invited to speak year after year to some of the top dental schools in the country like UCLA, University of Pennsylvania and Temple.
Armed with a knowledge of business development, Jonathan can help doctors achieve their goals from a key business strategy perspective. His ability lies in analyzing the doctors’ position based on the financial health of the practice and put them in the best possible situation for lending options or selling for top value.
As a Fortune Management coach, Jonathan can show doctors the path towards practice ownership, building ownership and navigating the lending landscape. With the help of alliance partners, he can help the doctors grow their practice and build their brand. Jonathan loves spending as much of his personal time with his family and friends, and his volunteer works. He is also passionate about fitness, and likes to read magazines and listen to audio books.