EVENTS
Advanced Marketing Strategies for Accelerating Practice Growth
- This event has passed.
LOCATION:
Check-In: 5:30 PM
SDCDS is committed to keeping our members and community safe. We will be taking steps recommended by the CDC to change how our seminars are conducted. Dinner & refreshments provided during registration. (For special dietary requirements and additional information please contact our Media & Continuing Education Coordinator, Fernanda Parra, admin@sdcds.org or 619-275-7188)
By clicking “add to cart” you are acknowledging that an inherent risk of exposure to COVID-19 exists in any public place where people are present. By attending this course you and any guests voluntarily assume all risks related to exposure to COVID-19.
Course Description:
Course Objectives:
- Learn the latest marketing trends and best practices for attracting high quality patients
- Capitalize on critical changes recently made by Google that impact your practice
- Understand the essential “why” of sound marketing practices
- Explore key demographics required to target procedural based dentistry
- Critical advantages for expanding communication technologies to accelerate growth
Cory Roletto, MBA Co-founder and Partner at WEO Media
Cory Roletto co-founded WEO Media in 2009 and has helped over a thousand dental practices implement successful online growth strategies. He is the driving force for innovation and the practice ROI focus at WEO Media. Cory builds and trains the work teams that deliver Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media, Video Marketing, Online reputation, Website Design and Optimization, Direct-to-Consumer marketing (Print, radio, TV, mailers). He is an expert in online marketing strategy, lead conversion, and practice growth. Cory has lectured across the United States at Dental Conferences, Study Clubs, Dental Societies, Symposiums, and through Webinars covering various topics related to online marketing. His straight forward approach breaks down complex marketing strategies into easy-to-understand concepts. Attendees often say, “I feel like I actually understand how SEO works”, or “No one has ever explained that to me before, SEO and PPC are no longer a mystery”. WEO Media is the most recent, and the only four-time winner of the Best of Class Technology Award for websites and online marketing as presented at the annual ADA Conference each year. WEO Media is also one of the few marketing companies to be a certified Agency for both Google and Healthgrades in the dental industry. Cory received a BS in Chemical Engineering and MBA from the University of Washington where he played Division I baseball. He is an active member of the community, currently serving as Vice President of the NW Kidney Kids board. He loves to BBQ with friends and family and has numerous local and regional home brewing awards. Cory continues to play baseball to this day as part of the NWIBL.
Justin Klingshirn
Justin Klingshirn began his career with Bank of America in 2013 in Columbus, OH. In 2014, he moved to Austin, Texas, where he managed Texas, Oklahoma, New Mexico and Arkansas. In January, 2020, he relocated to Southern California, where he helps dentists financing acquisitions, refinances and commercial real estate.
